http://mbstories.quora.com/This-should-totally-be-a-thing-everywhere
A coffeshop that allows their constumers to pay in advance for meals/drinks for the less fortunate to come in at anytime and consume. This is a more actionable way to actually DO what you say your brand is doing when it comes to the greater good. The trend of consumers investing in a “charitable” brand for the gratification of knowing they are making a contribution has been gaining momentum, however a lot of the time no one is really aware of where this “ghost money” goes. Most don’t even know how much of it, when, to who, and how! We just belie that it’s being put to good use and trust that the brand is keeping their promise, although most aren’t forthcoming about the details of the impact it’s having. Makes me wonder if it’s having an impact at all.
This BOGO (Buy One Give One) approach seems much more genuine and sincere to me as a marketer and as a consumer. Granted to all companies are positioned to implement this type of service, however those who are should. Seems like a win-win to me. People give when it moves them knowing their contribution is making a much more immediate impact and companies don’t split a portion of their earnings but instead make an additional sale.
I’d go out of my way to do business with them for sure.
Thoughts are welcome.
liz
BTW – IF YOU CAN’T OPEN THE LINK THE ARTICLE IS COPIED AND PASTED BELOW 🙂
This should totally be a thing everywhere!
‘Five coffees, please. Two of them for us and three suspended’ They pay for their order, take the two and leave.I ask my friend: “What are those ‘suspended’ coffees?”
My friend: “Wait for it and you will see.”
Some more people enter. Two girls ask for one coffee each, pay and go. The next order was for seven coffees and it was made by three lawyers – three for them and four ‘suspended’. While I still wonder what’s the deal with those ‘suspended’ coffees I enjoy the sunny weather and the beautiful view towards the square in front of the café. Suddenly a man dressed in shabby clothes who looks like a beggar comes in through the door and kindly asks
‘Do you have a suspended coffee ?’
It’s simple – people pay in advance for a coffee meant for someone who can not afford a warm beverage. The tradition with the suspended coffees started in Naples, but it has spread all over the world and in some places you can order not only a suspended coffee, but also a sandwich or a whole meal.
Wouldn’t it be wonderful to have such cafés or even grocery stores in every town where the less fortunate will find hope and support ? If you own a business why don’t you offer it to your clients… I am sure many of them will like it.
P.S -The intention of the whole story being shared is to convey that invisible act of love and kindness can touch one’s heart,especially homeless needy people.This is not about business but a cup/meal of goodwill and hope.
The feeling you convey that someone cares for you,someone wants to make sure you are not hungry gives a lot of hope and restores faith for a better tomorrow.